In a heartwarming alliance, global sportswear giant PUMA and high-performance running brand Ciele Athletics have once again come together to make a difference. This time, their collaboration transcends the realm of fashion and athletics to support a noble cause: The Trevor Project. As September 2023 marks National Suicide Prevention Month, the partnership aims to raise awareness and provide assistance to LGBTQ+ youth. In addition to an exclusive product lineup, PUMA and Ciele Athletics have pledged a generous $25,000 donation to The Trevor Project, fortifying the organization’s crucial mission.
PUMA and Ciele Athletics Partner with the Trevor Project
The union between PUMA and Ciele Athletics represents a remarkable commitment to the LGBTQ+ community, with a particular focus on young individuals who often face unique challenges. The Trevor Project, a leading suicide prevention and crisis intervention organization for LGBTQ+ youth, will be the beneficiary of their collective efforts.
Erin Longin, GM of Global Run/Train at PUMA, expressed pride in the partnership’s meaningful purpose. “Our goal was to create a simple and impactful collection of products that support these communities not only during their runs, but also when they may need help the most,” Longin remarked. The collaboration aims to offer a lifeline of support while ensuring that members of the LGBTQ+ community feel empowered and celebrated.
Daniel Marrett, global director of marketing & business development at Ciele Athletics, highlighted their admiration for The Trevor Project’s dedication to the LGBTQ+ community. The alignment of PUMA as a long-standing partner of the organization made it clear that their second joint venture should revolve around supporting this vital cause.
A significant face of this collaboration is Cal Calamia, a transgender runner renowned for their advocacy for The Trevor Project. Their role as an educator, activist, and runner made them a natural fit for the campaign. Calamia’s mission is to change the narrative surrounding LGBTQ+ identities and empower others to do the same. They want to ensure that no one experiences the lack of support they faced in their childhood.
Here are the key takeaways from the PUMA x Ciele Athletics collaboration to support The Trevor Project:
- The collaboration aims to raise awareness and provide aid to LGBTQ+ youth during National Suicide Prevention Month.
- PUMA and Ciele Athletics have committed to donating $25,000 to The Trevor Project.
- Cal Calamia, a transgender runner and advocate, is a prominent figure in the campaign.
- The collection includes performance styles for individuals of all backgrounds.
- Key styles in the collection include running shoes, tees, and caps, with prices ranging from $50 to $170.
- The collection is designed to be simple and impactful, allowing the message to take center stage.
- The products will be available for purchase starting September 21, 2023, on PUMA.com, cieleathletics.com, and select retailers globally.
PUMA and Ciele Athletics have once again demonstrated their commitment to social responsibility and inclusivity by partnering to support The Trevor Project. Their collective efforts will undoubtedly make a meaningful difference in the lives of LGBTQ+ youth, offering a message of hope and support during National Suicide Prevention Month. As the PUMA x Ciele Athletics Collection becomes available to the public, it presents an opportunity for individuals of all backgrounds to show their solidarity with the LGBTQ+ community and contribute to a brighter, more inclusive future.