Running enthusiasts, get ready to elevate your running experience to a whole new level with the revolutionary adidas SWITCH FWD road running shoes. Continuing its unwavering commitment to innovation and pushing the boundaries of athletic footwear, adidas unveils the SWITCH FWD, designed to turn gravity into forward motion. This cutting-edge running shoe is engineered with state-of-the-art features that provide athletes of all levels with an unparalleled running experience. Let’s take a closer look at what makes the SWITCH FWD a game-changer in the world of running footwear.
Introducing the adidas SWITCH FWD: Redefining Running Innovation
- Regular fit
- Lace closure
- Engineered mesh upper with breathability windows
- Cushioned, locked-down feel
- 3D molded heel with anti-slip lining
- Soft EVA midsole with TPU stability plate
- Weight: 11.8 ounces (size 9)
- Midsole drop: 10 mm (heel: 44.8 mm / forefoot: 34.8 mm)
- Continental™ Rubber outsole
- Upper contains a minimum of 50% recycled content
- 4 Color Options
adidas SWITCH FWD Color Options:
1. New Midsole Technology: The core of the SWITCH FWD lies in its ingeniously designed EVA midsole structure. Purpose-built voids within the midsole collapse and spring forward under pressure, effectively converting the runner’s weight into forward motion. This unique feature ensures that athletes experience a smooth and effortless stride, regardless of their running level.
2. Breathable Upper: The SWITCH FWD features an engineered lightweight mesh upper that is optimized for breathability. Strategically positioned windows throughout the upper enhance airflow, providing a comfortable and well-ventilated environment for your feet during those long runs.
3. Continental™ Outsole: The SWITCH FWD is equipped with a lightweight Continental™ outsole that offers exceptional grip and traction in all weather conditions. Whether you’re running on dry roads or wet surfaces, the high-performance compound in the outsole ensures optimal stability and control.
About the adidas SWITCH FWD:
Mili Seiffert, Global Product Manager at adidas Running, shared her insights into the development of the SWITCH FWD, saying, “We’re always looking at innovative ways to redefine our design processes to bring real benefits to our community – whether they are at the top of the sport, or an everyday runner. While it sounds simple, the ambition to convert weight into forward motion is easier said than done. It’s taken years of testing with athletes of every level to get where we have today. It’s a triumph of innovation, and a testament to our ambition and drive to deliver new running shoe technology.”
The SWITCH FWD is engineered to cater to runners of all skill levels, from beginners to seasoned athletes, who seek an extraordinary running experience. Its forward technology-fueled design offers stability, cushioning, and a smooth transition through the forefoot and midfoot. With its lightweight construction and supportive fit, the SWITCH FWD is designed to make you feel like you’re running on air, motivating you to push your limits and achieve new personal bests.
Availability and Closing Thoughts:
Starting from 27th July, the adidas SWITCH FWD will be available for purchase globally through the adidas app, online at www.adidas.com/running, in physical stores, and select retailers. With a price tag of €140, this revolutionary running shoe is set to redefine your running journey and unlock your true potential on the track.
Embrace forward-thinking innovation, and let the SWITCH FWD propel you forward in your running endeavors. Experience the smoothest run of your life with these groundbreaking running shoes from adidas. Remember, your next personal best is just one stride away with the SWITCH FWD! Follow the conversation on Instagram, TikTok, and Twitter using #SWITCHFWD @adidasrunning and join the community of forward-moving runners today. Happy running!