PUMA and Ciele Athletics have come together to create an exceptional limited-edition collection, The Sound Mind Collection, which celebrates the journey of runners as they strive for personal records while prioritizing their mental well-being. This collaboration aims to intertwine the contrasting aspects of physical performance and intensity with the importance of recovery and mental health. With a mix of PUMA’s European track and field heritage and elements of American sportswear from the 70s and 80s, the collection reflects the best of both brands’ design philosophies. Jeremy Bresnen, co-founder and president of Ciele Athletics, expressed his enthusiasm, saying, “We’re proud of how this entire collection came out, and it’s definitely a reflection of how collaborative the design process was between our team and PUMA’s team.”
The New PUMA X Ciele Athletics Collaboration – The Sound Mind Collection
The collection is a fusion of PUMA’s European track and field heritage with elements of American sportswear from the 70s and 80s, reflecting the best of both brands’ design philosophies. Jeremy Bresnen, co-founder and president of Ciele Athletics, expressed his enthusiasm, saying, “We’re proud of how this entire collection came out, and it’s definitely a reflection of how collaborative the design process was between our team and PUMA’s team.”
“The Sound Mind Collection” embodies the philosophy “The Work Is The Work. Peace Is The Place. Celebrate The Silence.” Running represents the work, peace embodies the benefits it provides, and silence symbolizes running’s ability to block out distractions. The goal is to inspire runners to find harmony between pushing their physical limits and taking care of their mental well-being.
Key features of the launch include performance styles for men and women, blending technical features with comfort, and the incorporation of the latest NITRO™️ technologies in footwear, recreating classic PUMA apparel styles. The collection beautifully celebrates the intertwining themes of speed and pace with mental health, recognizing the importance of both aspects in a runner’s journey.
PUMA X Ciele Athletics Collaboration – Official Release Video
Key Features from the Launch
- Two shoe models including the PUMA x Ciele Fast-R NITRO Elite & PUMA x Ciele Deviate NITRO 2
- Performance clothing styles for men and women, blending technical features with comfort.
- The lineup includes matching running tops and shorts, warm ups and hats for both men and women.
- Recreating classic PUMA apparel styles while incorporating the latest NITRO™️ technologies in footwear.
- A collection that celebrates the juxtaposition of physical performance and recovery, weaving together the themes of speed and pace with mental health.
PUMA x Ciele Fast-R NITRO Elite
The PUMA x Ciele Deviate NITRO 2
PUMA x Ciele Deviate NITRO 2 Color Options
Men’s and Women’s Sound Mind Collection Gear & Color Options
The PUMA x Ciele Athletics Collection retails for $45 – $260 USD and will be available for purchase starting July 28th on PUMA.com, cieleathletics.com and select retailers globally.
PUMA has been at the forefront of the sports industry for 75 years, constantly pushing boundaries to create innovative products for athletes worldwide. The brand offers a wide range of performance and lifestyle products in various categories, including Football, Running and Training, Basketball, Golf, and Motorsports. PUMA’s collaborations with renowned designers and brands have successfully blended sport influences into street culture and fashion. The company distributes its products globally and remains dedicated to driving both sport and culture forward.
About Ciele Athletics:
Founded in 2014 by Jeremy Bresnen and Mike Giles in Montréal, Québec, Ciele Athletics has been a pioneer in providing high-performance, durable, and lightweight apparel collections designed for runners across the globe. Their iconic line of caps and apparel is available in over 30 countries, with an extensive presence in both North America and international markets.
The PUMA x Ciele Athletics collaboration has resulted in unique throw back to the 80’s in the The Sound Mind Collection. A unique offering that brings together the best of both brands’ worlds. By blending PUMA’s rich track and field heritage with Ciele Athletics’ authentic and inclusive approach, the collection delivers high-performance styles that emphasize comfort and functionality. The launch is a celebration of runners’ journeys, focusing on physical achievement and mental well-being. With the collection set to hit stores on July 28th, runners and sport enthusiasts around the world can look forward to experiencing this extraordinary fusion of style and substance. Get ready to embark on a new running adventure with The Sound Mind Collection!