In the ever-evolving world of running shoes, one brand has consistently stood out for its commitment to innovation and natural foot positioning. Altra, the brainchild of Golden Harper and Brian Beckstead, has been making waves since its debut in 2010. Now, in 2023, they are set to redefine the running experience once again with the all-new Altra FWD Experience road running shoes.
The New Low Drop Altra FWD Experience
- Price: $140
- Men’s Weight: 7.1 oz.
- Women’s Weight: 8.5 oz.
- Heel-Toe Offset: 4mm
- Men’s Stack Height: 32mm in the heel, 28mm in the forefoot
- Women’s Stack Height: 30mm in the heel, 26mm in the forefoot
Altra FWD Experience Photos
The Altra Journey: From Zero Drop to Low Drop
In the early 2010s, when the running world was primarily focused on shoe flexibility and reducing cushioning, Altra emerged with a groundbreaking concept – “zero-drop” shoes with a “foot-shaped” interior. Golden Harper and Brian Beckstead, both accomplished runners and shoe entrepreneurs, believed that this design would minimize injuries and promote a more efficient gait.
Their dedication to spacious toe boxes and a level platform set them apart from mainstream running brands. Altra quickly gained a grassroots following, capturing the spirit of the minimalist movement and natural running form. In 2018, Altra was acquired by VF Corp, fueling its growth and expansion.
The Evolution: Altra FWD Experience
In 2023, Altra takes another bold step forward with the launch of the Altra FWD Experience, a low-drop road shoe designed to cater to a wider audience. This shoe represents Altra’s commitment to expansion and product evolution while staying true to its mission of delivering comfort and natural foot positioning.
Brian Beckstead, Altra’s co-founder, highlights the brand’s dedication to inclusivity: “We’ll never stop catering towards the Altra loyalists that are all about zero-drop, but we are super excited to expand our line-up and create a low-drop shoe that helps make Altra accessible to more runners – especially those that haven’t wanted to take the full leap into zero-drop.”
Key Takeaways: Altra FWD Experience
- Balanced Cushioning: The Altra FWD Experience introduces a 4mm heel-to-toe offset, providing a smooth and quick roll through any stride.
- Spacious Toe Box: Altra’s Standard Footshape Fit ensures a comfortable fit with ample toe room.
- Efficient Toe-Off: The rocker shape geometry encourages natural propulsion, enhancing running efficiency.
- Performance and Style: Altra Elite athletes praised the shoe’s effortless feel and natural propulsion, emphasizing the enjoyable running experience.
- Biomechanical Benefits: Rotating in a 4mm drop shoe complements zero-drop shoes, promoting efficient running form and forward propulsion, especially during fatigue.
A New Era in Running
With ultimate performance, unparalleled comfort, and sleek style, the Altra FWD Experience defines a new category and running experience for the brand. Altra aims to bridge the gap and cater to all runners seeking their signature natural fit with an effortless ride.
“I believe there are a lot of benefits to rotating in a 4mm drop shoe that complement the use of zero-drop shoes,” says Altra Elite Athlete Cal Neff. “Biomechanically, the 4mm Altra FWD Experience will allow for an efficient running form and forward-propelling stance, especially as fatigue sets in.”
Get Ready to Experience It
The Altra FWD Experience will be available for purchase online at altrarunning.com starting October 3, 2023, and at select retailers. Priced at $140, this shoe comes in four colorways for both men and women. With a weight of 8.5 oz for men and 7.1 oz for women, it promises a running experience that combines innovation, style, and comfort.
Join Altra as they continue to push the boundaries of running shoe design and redefine the way runners experience the road. Learn more about the Altra FWD Experience at altrarunning.com and embark on a new era of road running with Altra.